The Dilemma of Smart Things #TECHVISION2020 Experience-driven products are a wellspring of opportunity, but can also bring unintended consequences—this is the beta burden. As products become conduits for experiences, their features and functionality are constantly in flux. If mishandled, businesses risk leaving their customersoverwhelmed, frustrated and wary of what’s around the corner. Technology Vision 2020 | accenture.com/technologyvision 7