r e v e li e m a b I’   02 Furthermore, creators will have opportunities These developments are creating a new for repeated monetization through secondary and exciting channel for growth. markets. Gen Z creators expect compensation for the value they provide, having learned lessons Belonging to a community is a feeling people from their millennial counterparts who pioneered value, and technology is now enabling a new way 43 the industry but struggled towards monetization. to nurture communities where people can connect Increasingly, affiliate marketers will experiment and build something meaningful. It doesn’t replace with decentralized autonomous organizations in-person connection—it’s simply another route. (DAOs), to proactively drive the future of their industry and leverage strength in numbers— almost like a unionization of creators. The tools are rapidly sharpening, moving away from a reliance on affiliate links, referral codes, and gifting groups, towards being able to prove attribution. Social media platforms have not been giving creators proper ownership or monetization capabilities, and Web3 will likely enable long-term, more accurate monetization. + futuristic, oil paint, utopia, algorithm version 4, change 100 Copyright © 2022 Accenture. All rights reserved. 29