ty vi i t ea r K, C O   04 AI is now in people’s hands for creativity Artificial intelligence is breaking new ground and helping people harness their innate creativity. What was once a tool for companies to complete repetitive tasks is now a co-pilot that’s available to everyone as part of their creative process. Suddenly, anyone can create reasonable-quality language, image, and video content with seemingly little effort or learned skill. With developments emerging at astonishing speed, companies need to be thinking about this now and working out how to stand out in a sea of decent content. + 33mm, extremely realistic, hyper detailed, change 100, aspect ratio 16:9 Copyright © 2022 Accenture. All rights reserved. 46