r e v e li e m a b I’   02 Brands today are reliant on ad platforms Influencers are changing how they run and hamstrung by changes to social their business relationships, too. Influencer media algorithms that dictate how much management companies are moving into of their content reaches their followers. Web3, and creating much better ways Even the word “follower” describes a one- to track the financial gain brands make way relationship and a shallow connection. from their clients. Rather than only being Followers will become participants as they credited when a follower buys a specific help to shape products and services and recommended item, influencers will be are rewarded with exclusive offers, previews, compensated for every item bought in 41, 42 and events in return. Many brands built that transaction. The management digital communities through social media companies are increasingly hosting industry groups on various platforms, but found they events, and offering resolution to the key were difficult to track, manage, and extract pain points of traditional social media value from—both for customers and for the for creators, including content ownership brands. Web3 communities and tokenization and monetization. could potentially eliminate these concerns. + color, surrealism, detailed, algorithm version 3, aspect ratio 2:3, quality 2, change 100 Copyright © 2022 Accenture. All rights reserved. 27