e v rvi u ll s I wi   01 What’s next Periods of instability are a fact of life and, throughout history, people have always found ways to adapt to get through. Accenture’s research found that people in emerging markets have so much more experience in dealing with instability that when they get bad news, they get upset, then they simply keep going. Their ability or perhaps willingness to adapt generally far outstrips that of 14 people used to living in mature markets. In a slight adjustment to the generally accepted “F” responses, we’re characterizing people’s approach to adapting as a constant switch between fight, flight, focus, and freeze. Copyright © 2022 Accenture. All rights reserved. 7