As a way of illustrating our five distinctly different trends, we made use of one of them that we feel most fundamentally impacts art and design and is a great visual example of the control and power balance at play in today’s world. Our designers used the power of AI generated art to help tell our story – first highlighting and pulling words and phrases from the text to use as an initial prompt, then working hand-in-hand with the technology in a mutual expansion of creativity, diversity and possibility. As a vibrant experience that is a true partnership between human ingenuity and technology, we hope you enjoy the report. We believe the trends, like the artworks themselves, promise a potential for change like never before. AI-generated art: approach / AI PROMPT hand-in-hand with the technology in a mutual expansion of creativity, diversity, and possibility + working, collaborative, surrealist, 8k, algorithm version 4 / ADDITIONAL HUMAN USER PROMPTS Copyright © 2022 Accenture. All rights reserved. IV 00 Introduction