r e v e li e m a b I’   02 Elsewhere, a community of enthusiasts under the banner WAGMI United is investing in Crawley Town FC with the goal of giving fans a meaningful voice, reinventing legacy sports management models, and taking Crawley Town FC to the premier 34 They released an NFT-gated community league. for the club, and owners of the NFTs gained voting rights in addition to their asset. In the words of WAGMI, “democratizing the club and enabling our community to vote on decisions that shape the club’s future: anything from matchday grub [food] to the club’s directors.” In some ways, sport is showing brands the way by experimenting with using Web3 not only to enhance revenues, but to actively confer rights to fans. Ultimately, the opportunity here lies in exploring new places to foster a deeper connection with + color, algorithm version 4, aspect ratio 3:2, change 100 people, as their passions, hobbies, and interests tip beyond loyalty into active participation in communities. Where sports, games, and culture are leading, brands will follow to take these developments into the broader environment. Copyright © 2022 Accenture. All rights reserved. 22