Authors Mark Curtis Katie Burke Agneta Björnsjö Nick de la Mare Gretchen McNeely Co-lead Metaverse Continuum Global Lead of Thought Leadership, Global Research Lead, North America Design Lead, Design Research Lead, North Business Group, Sustainability Content and Offering, Metaverse Accenture Song Accenture Song America, Accenture Song lead, Accenture Song Continuum Business Group, Accenture Song Mark Curtis is Global Head of Katie Burke is part of Accenture Song, Agneta leads the global Accenture As a Managing Director and Co- Gretchen McNeely is Group Innovation and Thought Leadership and is the Global Lead of Thought Research team dedicated to lead of Song Design in North Design Director and Song Design for Accenture Song. Currently in Leadership, Content, and Offering for driving innovative and ground- America, Nick is responsible for Research Lead, North America. that role he co-leads Accenture’s the Metaverse Continuum Business breaking research and thought craft excellence, and driving the She is a seasoned UX and Metaverse Continuum Business Group. She serves as the co-lead leadership for Accenture Song. region in the pursuit of paradigm- design strategist with a Group. He also leads Sustainability of the annual Accenture Life Trends She was a co-author of the Human shifting, impact-driven convergent background in physical product, for customer, brand and experience. report, as well as leading Accenture Paradox published in 2022 and Life design that breaks new ground for environmental and service He co-founded design agency Song’s ground-up innovation Reimagined 2021. clients and contributes to positive design, and digital content. Fjord in 2001. Fjord was acquired by programs, that explore emerging systemic change around the world. Accenture in May 2013. technologies and their intersections with humans, interactions, and brands. Copyright © 2022 Accenture. All rights reserved. 74