Copyright © 2022 Accenture. All rights reserved. 74 Mark Curtis Co-lead Metaverse Continuum Business Group, Sustainability lead, Accenture Song Mark Curtis is Global Head of Innovation and Thought Leadership for Accenture Song. Currently in that role he co-leads Accenture’s Metaverse Continuum Business Group. He also leads Sustainability for customer, brand and experience. He co-founded design agency Fjord in 2001. Fjord was acquired by Accenture in May 2013. Katie Burke Global Lead of Thought Leadership, Content and Offering, Metaverse Continuum Business Group, Accenture Song Katie Burke is part of Accenture Song, and is the Global Lead of Thought Leadership, Content, and Offering for the Metaverse Continuum Business Group. She serves as the co-lead of the annual Accenture Life Trends report, as well as leading Accenture Song’s ground-up innovation programs, that explore emerging technologies and their intersections with humans, interactions, and brands. Agneta Björnsjö Global Research Lead, Accenture Song Agneta leads the global Accenture Research team dedicated to driving innovative and ground- breaking research and thought leadership for Accenture Song. She was a co-author of the Human Paradox published in 2022 and Life Reimagined 2021. Nick de la Mare North America Design Lead, Accenture Song As a Managing Director and Co- lead of Song Design in North America, Nick is responsible for craft excellence, and driving the region in the pursuit of paradigm- shifting, impact-driven convergent design that breaks new ground for clients and contributes to positive systemic change around the world. Gretchen McNeely Design Research Lead, North America, Accenture Song Gretchen McNeely is Group Design Director and Song Design Research Lead, North America. She is a seasoned UX and design strategist with a background in physical product, environmental and service design, and digital content. Authors