Copyright © 2022 Accenture. All rights reserved. 71 05 Signed, sealed, delivered + photo realistic, sharp focus, 35mm photography, change 100, ar 16:9 How will customers be convinced that the wallet is trustworthy and secure? Everything above represents a massive shift in control and access, and in the mental model people have of how things work around identity, data, and ownership. Four life-centric requirements stand out: 1. Showing people that the control they will get over their data privacy—and how much better this is than the status quo— is absolutely worth the time they’ll need to invest to manage it effectively. 2. Making tokens easy to obtain and use in day-to- day transactions. Simple onboarding is essential. Right now, crypto is far too complex, so it’ll be important to learn from experience and shape the future with empathy for all users. 3. Helping people understand what a wallet is— beyond a payment mechanism. This is the mental model shift, where the wallet address becomes the new email address. 4. Understanding the layers, levels, or zones of permission people can grant to businesses through their wallet. We expect almost nobody will be willing to define token-by-token access every time they’re asked. So how can it be designed as a quicker task? How can it be made easy for the user to set up and control layers of access? Every extra step in addition to those that people take now will lead to a drop-off in engagement, so how do designers mitigate that?
Accenture Life Trends 2023 Page 75 Page 77