r e v e li e m a b I’   02 What’s going on People are seeking out new places online where they can feel a greater sense of belonging. Social platforms don’t feel so social anymore as algorithms prioritize brilliantly curated carousels of third-party content over friends’ posts. Many are now focusing on hobbies and activities that give them meaning, and have started seeking out digital groups where they could explore their interests. A significant majority of Accenture’s research project participants across geographies told us they’ve tried new hobbies or joined new 30 communities in the past six to nine months. + diverse people, photorealistic, surrealist, aspect ratio 3:2, change 100, algorithm version 4 Copyright © 2022 Accenture. All rights reserved. 17