AI’s evolutionary paths to growth Industrialized 03 for Growth • Digital platform mindset and enterprise culture of AI democratizing real-time insights to drive business decisions 02 Strategically Scaling • Clear enterprise vision, accountability, metrics, and governance breaking • CEO focus with advanced analytics and down silos data team solving big rock problems • ‘What if’ analysis enabling improved Proof of Concept • Multi-disciplinary teams of 200+ acquisition, service and satisfaction 01 Factory specialists championed by Chief AI, • Responsible business practices Data or Analytics Officer enhancing brand perception and trust • Analytics buried deep and not a • Able to tune out data noise and focus • Competitive differentiator and value CEO focus on essentials creator driving higher P/E multiples • Siloed operating model typically IT-led • Intelligent automation and predictive • Unable to extract value from their data reporting • Struggle to scale as unrealistic • Catch up on digital/AI/data asset debt expectations on time required • Experimental mindset achieving scale • Significant under investment, yielding and returns low returns AI: BUILT TO SCALE 8