FIGURE 3. START YOUR INNOVATION PIVOT: STRATEGIC CONSIDERATIONS WHAT’S THE NATURE OF DISRUPTION IN YOUR HOW CAN YOU BREAK AWAY FROM THE NORM? INDUSTRY? When your industry wallows in the Viability CREATE YOUR NEXT CUTTING EDGE period of disruption... Embrace new technologies to develop potentially disruptive ideas, in and outside of your current industry. When your industry hovers in the Durability FUND YOUR FUTURE BETS period of disruption... Progressively bolster and allocate your innovation investments so you can test and turn new ideas into commercial realities faster. When your industry struggles in the FIND PARTNERS TO SCALE WITH Vulnerability period of disruption... Commit to scaling new ideas with ecosystem partners who can provide access to technologies and specialized talent. When your industry flails within the DISRUPT FROM THE INSIDE Volatility period of disruption... Establish a specialized entity such as an “innovation lab” or a “digital factory” in order to bring meaningful innovation into your established business. 14 BREAKING THROUGH DISRUPTION