PERFORMANCE DISRUPTORS INNOVATION DEFENSES EFFICIENCY Has the financial Have incumbents been Is there an opportunity to Is there an opportunity to Is there an opportunity to performance of challenged by new players? drive superior product and capture market share, or drive a step-change in incumbents declined? service innovation? circumvent regulations? efficiency? Based on industry: Based on industry: Based on industry: Based on industry: Based on industry: • Growth and expectations • Disruptive startups • Commitment • Brand prominence • Transaction intensity • Profitability • Disruptive capital • Digital effectiveness • Openness and strength • Asset intensity • Volatility • Disruptive titans • Positioning for the future • Value creation potential • Labor intensity MEASURING THE CURRENT LEVEL OF DISRUPTION MEASURING SUSCEPTIBILITY TO FUTURE DISRUPTION 62 18 106 10,000 2011-18 12m+ indicators industry industry companies time series data points sectors segments 34 BREAKING THROUGH DISRUPTION