Building a Responsible Metaverse It is reasonable to expect companies, to approach the metaverse with equal parts excitement and trepidation by asking themselves: How do we get started? What is important, however, is not to get distracted by the novelty of the metaverse, and instead use this opportunity to position the entire enterprise for growth, without sacrificing core values. Whether using the metaverse to transform enterprise operations, reimagine the employee experience or engage with consumers in new ways, companies should take the following actions to realize enduring value: 21