Building a Responsible Metaverse Although identity has limitless expressions, the places created in the metaverse must be bound by codes and boundaries designed to care for all. As in the past, social media and online gaming can address or perpetuate antisocial behaviors. Additionally, organizations must account for the unequal distribution of and access to infrastructure, wealth and technology, which could potentially widen the digital divide. Inclusion and Identity Virtual environments are powerful tools for engendering authentic representation. This came through in our consumer survey, where 73% of those under age 40 agreed they wanted the freedom to change their avatars depending on the circumstance, and to have their avatars 14 look like whatever and whoever they want. But if those choices can offend or mislead others, what responsibility should be attached to such freedom? The freedom to be an authentic self is often associated Although identity has limitless with a sense of well-being: to be recognized expressions, the places created in for who we really are. On the other hand, in the metaverse must be bound by the wrong circumstances, our identities can codes and boundaries designed to make us targets—for discrimination, othering, care for all. stereotyping, even assault. As in the real world, we need to feel secure, respected and accepted in these newly created spaces. 19