Business of Experience Infographic

Moving beyond CX to the Business of Experience (BX). #BusinessofExperience of CEOs agree that their company will %fundamentally change the way it engages and interacts with its customers. 77 As organizations pivot from pandemic recovery back to growth, many are realizing their strategy needs to be redesigned. The question is how? The answer: become a Business of Experience (BX) This allows organizations to become customer-obsessed and reignite growth. BX leaders differentiate themselves around four winning ways. Obsess about Make experience customer needs innovation – and use that as your compass an everyday habit * * 55% vs vs ** ** ** 26% 52% have the ability to translate customer data have the ability to attribute/explicitly into actions and identify target segments, link investments in relevant customer leveraging advanced customer analytics. experience to business results. Expand the Sync the tech, data experience remit and human agendas across your organization * % * vs % ** 25% 58 have the ability to infuse customer vs experience thinking across organization and partners, at all levels. ** 25% have the ability to define and deliver new digital capabilities at the right speed and with sufficient agility. It pays off… On average, BX leaders outperform CX-oriented companies in year-on-year profitability growth by 6x. From insights to action, the path to extraordinary value starts here. * Today’s Top 20% leading companies: Top 20% of survey respondents who outperformed peers on recent revenue growth and business cycle endurance **Other 80%: The rest – the lower 80% of survey respondents based on recent revenue growth and business cycle endurance Copyright © 2020 Accenture. All rights reserved.