A close-up view of the evolved CFO #CFOReimagined Continuing to automate The standard to-do list of the finance department is shifting dramatically as automation continues to sweep in to reduce costs, improve productivity and allow employees to use critical thinking and creativity to drive value and profits. Christopher Weber, EVP and CFO of With automation as a foundational Our research shows just how the oilfield services group Halliburton, objective, CFOs are getting their own much the CFO has evolved from for instance, has a roadmap to push houses in order to free up the time accountant to analyzer to strategic transactional activities into his company’s they need to branch out and take on advisor. We drilled down to find out business service centers and increasingly entirely new tasks with broader impact. how CFOs are spending their days automate them. “This will free up time In fact, more than eight in ten of all and which projects and long-term for our people to be more focused on CFOs (81 percent) see identifying and higher value work such as analysis targeting areas of new value across goals they are prioritizing. and trendspotting,” he says. the business as one of their main responsibilities. Over three quarters (77 percent) believe it is within their purview to drive business-wide operational transformation. 11 The CFO Reimagined: from driving value to building the digital enterprise