A close-up view of the evolved CFO #CFOReimagined Using data to drive value The ability to capture, structure and make better use of data in order to increase the efficiency and effectiveness of their own department and across the organization is the CFO’s greatest area of potential strength. What’s more, finance functions are a better understanding of the What is new is how the “one truth” already using a variety of emerging regional impact on future sales in concept is being realized across tools for better interpretation and a given area following a weather all industries and geographies. impact of the base data—from event, for example. We are making predictive analytics (74 percent) to more connections and learning Efficient compilation and extraction artificial intelligence (AI) (61 percent). all the time.” of financial data is essential, says Steven Young, Executive Vice President Rubens Batista, CFO of the Brazilian The catch? You must get your data in and CFO at Duke Energy in the US. supermarkets group Martins, is one order first, though, to use it effectively. “We have put together a financial finance leader keen to seize the Seventy six percent of CFOs agree hub that provides one version analytics initiative. “It’s early days that without “one version of the truth” of truth,” he says. “Which has cut for us, but we are using predictive across business units, their organization down on people getting different analytics to better understand our will struggle to meet its objectives. answers from the data because they cash flows,” he says. “This gives us extracted it from different sources.” 13 The CFO Reimagined: from driving value to building the digital enterprise
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