Challenges, gaps and opportunities #CFOReimagined As CFOs feel the The three hats of the modern CFO. ground moving beneath them, they are Accountant Business partner Strategic enabler grappling with several Account-centric Business-centric Transform finance common challenges. productivity Descriptive Predictive Retool and Generally speaking, they have to find ways to free up time retain talent through automation and leverage analytics to gain more Backward looking Forward looking Become a data insights. And they must also integrate and connect with driven organization other business units, moving at pace with them to offer Financial/ Applied digital the most value. Weathering this shift is possible if they Financial data Operational technology can develop new skills and practice new ways of working. In fact, there are key areas of opportunity for CFOs who Accounting skills Analytic skills Adopt an agile are still occupying a more traditional and narrower role. operating model Functionally siloed Business aligned Past Present Future 21 The CFO Reimagined: from driving value to building the digital enterprise