Socializing at home is preferred in the next 6 months Preferred locations for socialization Top places consumers anticipate doing most of their socializing in the next 6 months 36% Top 1 In my home (or another’s home) 73% Top 3 We learn to have fun with “ Connecting virtually with friends 33% simple things like spending 59% time together at home talking Parks or other open spaces 9% about things in life. After the 54% outbreak I believe that we will At work 7% enjoy more time together in 30% open environments like In coffee shops 6% squares and parks instead 28% of being in malls. In restaurants 4% Male, 25-31, Brazil 28% Indoor recreational facilities 2% (e.g. gyms) 15% In bars or clubs 2% 13% th nd Source: Accenture COVID-19 Consumer Pulse Research, conducted 16 -22 June.*Provided that they were open and it was allowed. Source: Accenture COVID-19 Consumer Pulse Research, th nd conducted 16 -22 June 11
COVID-19: How is the Retail Consumer Changing? Page 10 Page 12