New hobbies from home continue as markets stabilize Increase in hashtags for hobbies from home % increase in social media hashtags since January (stabilizing markets) Home Cooking and Baking 4x One thing I've come up with 3x “ that is fun is baking. I think I 2x will continue with [it] in the 1 0.7x future because it is one of my passions that I have just Jan Feb March April May come up with. +65% Male, 18-24, Sweden DIY, Home Décor and Gardening +32% +17% Arts & Crafts +19% 11 +8 +11% Jan Feb March April May Source: Accenture social listening analysis Jan-May 2020. Source: Accenture COVID-19 Consumer Pulse Research, th nd Stabilizing markets included: Canada, Australia, France, Germany, Italy, Japan, Spain, South Korea, Switzerland, UAE conducted 16 -22 June 13