Shopping is local, mindful and digital Implications for retailers  Create closer partnerships with local businesses to meet the demand for local, trusted and authentic products and shopping experiences, and help these entities survive the current turmoil.  Consider introducing or increasing value and mid-range brands within the assortment, to meet the demand from cost-conscious consumers.  Continue to focus on broader and holistic health and wellness offerings—strategies that include changes in assortment, driving education and awareness, and developing incentives can go along way to help consumers to make healthier choices.  Focus on incentivizing conscious consumption by driving public- private action and consumer education.  Provide options for shopping digitally—offering consumers different ways to shop will help to generate loyalty. 25