CX Post-COVID
DR. EDWIN VAN DER OUDERAA, Senior MD at Accenture Financial Services | Digital Insurer Network Meeting 2020 | 11 Pages
CUSTOMER EXPERIENCE IN A POST COVID-19 WORLD Copyright © 2020 Accenture. All rightsreserved.
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THE SUDDEN ACCELERATION OF A 20-YEAR- OLD TREND FAST FORWARD TO 2025 Copyright © 2020 Accenture. All rightsreserved.
QUESTION Will it be back to business-as- usual after the Covid exit or will insurers use the opportunity for transformation? YES / NO Copyright © 2020 Accenture. All rightsreserved.
DIGITAL INSURERS ARE UNHINDERED BY COVID-19 Digital Business-Continuity as the New Normal Copyright © 2020 Accenture. All rightsreserved.
GLOBAL INSURERS ARE GEARING UP TO BECOME DIGITAL-FIRST PLAYERS ABC INSURER ABC INSURER ABC INSURER ABC INSURER ABC Copyright © 2020 Accenture. All rightsreserved.
COVID-19 IS ACCELERATING DIGITAL ADOPTION –FAST FORWARD TO 2025 Consumers who are likely to buy or increase usage of technology 75% 58% 57% 57% 53% 54% Voice- Online Self-service Intelligent Wearables Home enabled recommendati apps home devices Wi-Fi digital on apps assistants nd th Copyright © 2020 Accenture. All rightsreserved. Source: Accenture COVID-19 Consumer Pulse, conducted 2 –6 April.
QUESTION Do you see customers wantingto interact through various digital channels like Chat and Social Media? YES / NO Copyright © 2020 Accenture. All rightsreserved.
INNOVATIVE SERVICES SHOW THE WAY FOR POST-COVIDSALES AND SERVICE EXPERIENCE Independent living for the elderly Mind–video calling, reminders, listen to music Body–activity tracking, exercise videos, manage medicines and health appointments Home–manage shopping lists, home temperature… Portal - for remote support and monitoring Copyright © 2020 Accenture. All rightsreserved. 8
INDEPENDENT LIVING FOR THE ELDERLY MORNING LUNCH TIME AFTERNOON EVENING DE Wellbeing Text to Voice / Family T Vital Signs Video Calls Voice to Text Video Calls C FAMILY, FRIENDS Tracking Everything OK, messaging E AND CARERS N N Connected Remote Delivery of Notifications O Groceries List Medical Groceries Local Virtual C LOCAL SHOPS AND Medic Visits and Medicines Events G COMMUNITY GROUPS NI Y Music and News Favourite A Radio Broadcasts Programs Notifications T MAINSTREAM Streaming S DIGITAL SERVICES Copyright © 2020 Accenture. All rightsreserved. 9
RE-INVENTING THE TOTAL CUSTOMER EXPERIENCE From Omni-Channel/Contact Centers to Digital-Only Human meaningful conversations on Advice and Service crucial but “optional” What is a remote, distributed call centre anyway? Agent Call Center Dynamic IVR Online Apps Voice Bot Social SMS / USSD Devices (IoT) Indirect Partners Field Agent/ Adviser Virtual Agent CC Employee 3rdLine Expert Copyright © 2020 Accenture. All rightsreserved.
QUESTION How will your agents react to AI Assistance Tool and to simple queries being covered by Virtual Agents? 1. Great, I have more time for client relationships and advice 2. Over time I can see it work 3. Things will just become a mess and I will need to pick up the pieces 4. Bots threaten my job Copyright © 2020 Accenture. All rightsreserved.