Walk the talk To increase fidelity of purpose, incumbent companies Contact our authors to learn must ensure their products and services, processes, how to use innovation to image, experiences and any other characteristic on which bring fidelity to your consumers and investors might judge them reflect the company’s purpose. essence of who they are as a company and align with the aspirations and values of their customers and employees. Fidelity requires innovative thinking, demonstrable convictions and, above all, authentic actions that bring purpose to life every day. ABOUT THE RESEARCH Accenture Strategy conducted its 15th annual Global Consumer Pulse Research study to gain an understanding of global consumers’ preferences, beliefs and behaviors. The survey of 25,308 consumers in 36 countries was designed to identify how consumer expectations are evolving—and how companies can capitalize on that evolution to achieve new levels of growth and competitive agility. 10 | GENERATION P(URPOSE)