Introduction Welcome to AI’s new inflection point ChatGPT has woken up the world to A foundation model is a generic term for Business leaders recognize the significance the transformative potential of artificial large models with billions of parameters. With of this moment. They can see how LLMs intelligence (AI), capturing global attention recent advances, companies can now build and generative AI will fundamentally and sparking a wave of creativity rarely seen specialized image- and language-generating transform everything from business, to before. Its ability to mimic human dialogue models on top of these foundation models. science, to society itself—unlocking new and decision-making has given us AI’s first Large language models (LLMs) are both performance frontiers. The positive impact true inflection point in public adoption. a type of generative AI and a type of on human creativity and productivity will be Finally, everyone, everywhere can see the foundation model. massive. Consider that, across all industries, technology’s true disruptive potential for Accenture found 40% of all working hours themselves. The LLMs behind ChatGPT mark a significant can be impacted by LLMs like GPT-4. This turning point and milestone in artificial is because language tasks account for 62% intelligence. Two things make LLMs game of the total time employees work, and 65% changing. First, they’ve cracked the code on of that time can be transformed into more language complexity. Now, for the first time, productive activity through augmentation machines can learn language, context and and automation (see Figure 3). intent and be independently generative and creative. Second, after being pre-trained on vast quantities of data (text, images or audio), these models can be adapted or fine- tuned for a wide range of tasks. This allows them to be reused or repurposed in many different ways. A new era of generative AI for everyone | 3