Consume or customize: Generative AI for everyone Consume or customize: Generative AI for everyone Easy-to-consume generative AI applications like ChatGPT, DALL-E, Stable Diffusion and others are rapidly democratizing the technology in business and society. The effect on organizations will be profound. The ability of LLMs to process massive data sets allows them to potentially “know” everything an organization has ever known—the entire history, context, nuance and intent of a business, and its products, markets and customers. Anything conveyed through language (applications, systems, documents, emails, chats, video and audio recordings) can be harnessed to drive next-level innovation, optimization and reinvention. We’re at a phase in the adoption cycle when most organizations are starting to experiment by consuming foundation models “off the shelf.” However, the biggest value for many will come when they customize or fine tune models using their own data to address their unique needs: Consume Generative AI and LLM applications are ready to consume and easy to access. Companies can consume them through APIs and tailor them, to a small degree, for their own use cases through prompt engineering techniques such as prompt tuning and prefix learning. Customize But most companies will need to customize models, by fine-tuning them with their own data, to make them widely usable and valuable. This will allow the models to support specific downstream tasks all the way across the business. The effect will be to increase a company’s efficacy in using AI to unlock new performance frontiers—elevating employee capabilities, delighting customers, introducing new business models and boosting responsiveness to signals of change. 6 A new era of generative AI for everyone |