Consume or customize: Generative AI for everyone Consume or customize: Generative AI for everyone Easy-to-consume generative AI applications like We’re at a phase in the adoption cycle when ChatGPT, DALL-E, Stable Diffusion and others are most organizations are starting to experiment rapidly democratizing the technology in business by consuming foundation models “off the shelf.” and society. The effect on organizations will be However, the biggest value for many will come profound. The ability of LLMs to process massive when they customize or fine tune models using data sets allows them to potentially “know” their own data to address their unique needs: everything an organization has ever known—the Consume entire history, context, nuance and intent of a business, and its products, markets and customers. Generative AI and LLM applications are ready to Anything conveyed through language (applications, consume and easy to access. Companies can systems, documents, emails, chats, video and audio consume them through APIs and tailor them, to recordings) can be harnessed to drive next-level a small degree, for their own use cases through innovation, optimization and reinvention. prompt engineering techniques such as prompt tuning and prefix learning. Customize But most companies will need to customize models, by fine-tuning them with their own data, to make them widely usable and valuable. This will allow the models to support specific downstream tasks all the way across the business. The effect will be to increase a company’s efficacy in using AI to unlock new performance frontiers—elevating employee capabilities, delighting customers, introducing new business models and boosting responsiveness to signals of change. A new era of generative AI for everyone | 6