INCENTIVIZING MORE ETHICAL BEHAVIORS HO CIR Circular supply chain will consist of a combination of various technologies A consumer purchases the product. working together. The differentiating aspect of circular supply chain is in its ability To show appreciation and support of the producer behind the to take the consumer to an escrow account of the originating producer’s group product, using a mobile app, he/she scans the QR code on the W IT W or co-op of the product they are purchasing and want to support. It is a solution product package, views information about the producer and his CUL retailers can offer to their consumers to demonstrate traceability and authenticity certifications, and tips the producer. Information about the product of the products they are selling. It also creates greater connection to the can be viewed and traced. consumer in today’s digital and immersive experience world. The technologies empower the consumer with certainty to make an informed decision and create additional incentives for behaviors that are positive for the planet and people. A biometric payment mechanism with the producer’s data is issued. Only the producer can use the funds given it is AR S Here is a high-level description of how Circular Supply Chain works: biometrically controlled. Where appropriate, the producer is able to get cash through a partner such as The consumer can see that only the producer can access the funds, ORK A producer plants crops in a sustainable manner. and the transaction completes. He harvests the crop, demonstrating no harm to the environment. UPPL Circular Supply Chain will consist of a combination of various technologies The producer delivers his crop to a transporter. working together. The differentiating aspect of Circular Supply Chain is in its Through the use of his mobile app, he receives an attestation on ability to take the consumer to the originating producer of the product they S his identity wallet that the crop is his and is sustainably grown. are purchasing and want to support. It is a solution retailers can offer to their The information of that badge is then added onto the blockchain. consumers to demonstrate traceability and authenticity of the products they are selling. As the crop moves through the supply chain, the information It also creates greater connection to the consumer in today’s digital and Y CHAIN about the crop is locked throughout. The various participants in immersive experience world. The technologies empower the consumer with the supply chain interact with the information on the blockchain. certainty to make an informed decision and create additional incentives for Movement from one stage to the next is visible and traceable. behaviors that are positive for the planet and people. A large supplier sends the product to distributors and retailers. The product is delivered to a supermarket chain. CONTENTS 10