BUSINESS SITUATION NEW DEMANDS ARE STRESSING THE SUPPLY CHAIN The age-old objective of the supply chain—to have the right product, in the right place, at the right time—has always been challenging to achieve. Today, market forces are creating new demands, which are exceeding traditional supply chain capabilities. Market volatility adds uncertainty and risk Competition, increasing regulations, the changing geopolitical landscape, and unpredictability in price and supply are testing companies’ readiness to respond and ability to operate cost effectively, on a global scale. Digital disruptors are owning the growth In many categories, new niche brands are challenging legacy leaders by using digital technologies to provide more engaging and relevant experiences. Incumbents are trying to catch up by developing new competencies and capabilities. Consumers’ expectations are continually rising They want hyper-personalized experiences with customized products, and localized execution, including the ability to buy, collect, and return anywhere at any time. However, existing supply chains are not designed to fulfill one-of-a-kind customer requirements. Omni-channel engagement is difficult to deliver Some legacy companies are trying to redesign their operations to provide a unified brand experience and frictionless fulfillment across all channels. However, they struggle to manage the execution while simultaneously increasing profitability. These dynamics are exponentially increasing supply chain complexity, which in turn, is impacting both cost and risk. Supply chain organizations, which are locked into existing models, are experiencing eroding margins and struggling to invest in new capabilities that will allow them to support new business models. INTELLIGENT SUPPLY CHAIN REINVENTING THE SUPPLY CHAIN WITH AI 2