AN EMERGING Applied effectively, digital technologies help C-Suite leaders transform M&A from an art to a science, to increase its capabilities as a driver of innovation and business growth. Leaders are already making some important changes: TREAT DIGITAL DEALS DIFFERENTLY Leading companies develop a distinct process that best suits digital investments. From target screening to valuation, discovery and negotiation, leaders see a modified playbook as an advantage. SPREAD THE JOY Successfully acquiring a digital disruptor is just the starting point. The parent company must determine the appropriate level of integration to leverage the acquisition’s full value potential. Leading companies are then able to spread that digital savvy across the broader organization and scale new business growth. As serial digital acquisitions become more common, a holistic integration strategy becomes more complex, but also more necessary. GREENLIGHT DIGITAL INTERNALLY Forward-thinking companies leverage analytics and applied intelligence to vastly improve their end-to-end capabilities for all acquisitions—traditional and digital. This allows them to generate better insights faster, run a smoother process and extract more value from their M&A. 14 | M&A: FROM ART TO SCIENCE