FIGURE 2: WHAT TYPICALLY TRIGGERS AN M&A EVENT FOR YOUR COMPANY? % ACQUIRE % EXPAND INTO 43 NEW DIGITAL 42 NEW GEOGRAPHIC CAPABILITIES MARKETS % NEED FOR % EXPAND INTO 42 NEXT-GEN 42 NEW INDUSTRIES TECHNOLOGY EXPAND NEED TO FILL % WITHIN THE % SKILL GAPS 40 SAME INDUSTRY 36 EXPAND WITHIN % TRANSITION % THE SAME 35 TO SERVICES 35 GEOGRAPHIC MARKET 7 | M&A: FROM ART TO SCIENCE