Envisioning a post-crisis world The COVID-19 pandemic poses unique challenges to CFOs and their finance organizations. Nearly every industry in every region will be affected and some companies will find it difficult to survive. CEOs are looking to CFOs worldwide to take the lead in dealing with the crisis. A comprehensive liquidity control tower approach— using data, analytics and innovative technologies to obtain a clear picture, make the right decisions, and develop a plan for recovery and future growth—can offer CFOs a way to deal with current volatility while building an enterprise that is fit for a post-crisis world. 22 Managing Total Liquidity in Response to the COVID-19 Crisis Copyright © 2020 Accenture. All rights reserved.