Table 3: Transition Patterns Transition Description Pros Cons Extend Integrate existing MDM with big • Leverage existing MDM systems • Legacy MDM data platform (data lake)—data lake • Leverage existing data lake • Data synchronization needed consumes traditional MDM data to enable single source of truth • Information hub is decoupled from integration hub • Reduced project build and deployment time frame Replace Implement digital MDM requirements • Leverage existing data lake • Built from scratch entirely within data lake • Flexibility and freedom in • Time to deploy and cost designing master data models • Data lake immaturity for core • Tighter coupling between traditional MDM functions integration and information hubs • Green field implementation Copyright © 2019 Accenture. All rights reserved. Meet Your Digital Master 38