Case Study 1: Case Study 2: A life sciences company was severely held back from An organization in the travel industry found it very difficult promoting drugs to individual healthcare organizations. to combine consumer data with visit and hotel information The traditional solution made it difficult to pull together using their traditional solution. They could not recognize critical master data such as: customers without authentication nor anonymous visitors to their websites. Call centers did not have visibility into consumer profiles or prior consumer touchpoints and • Which insurance companies or payers accepted by had limited ability to update customer preferences. the healthcare organization actually cover the drugs. They were limited to a few offers and did not have • And for those payers, which insurance plans provide coverage. the ability to customize based on recent activity. • What other sales teams in the same company were already promoting to the healthcare organization. • Attributes that derive from complex hierarchies and networks of relationships. • What contracts for the pharmaceuticals company were already in place. Only after incorporating changes to enable the Digital Master could the sales team determine if any business opportunities existed before actually having to approach a healthcare target. Meet Your Digital Master 8