As we enter this new era of digital data, they have selected. Additionally, they can traditional MDM methods are no longer derive a more comprehensive understanding sufficient. There are two main evolutionary of the truth based on a host of relevant drivers forcing a renewed look at what master external factors. data means to the enterprise—new demands By leveraging our Intelligent Data Foundation, that are placed upon the master data and transforming the role of master data and an expanding universe of data sources empowering the business user to consume that need to be integrated. “online master data” to drive decisions, Traditional solutions and methods are this new digital master data can be characterized by difficult and expensive ready for the digital age. implementations that are complex to maintain. This point of view provides an overview Most importantly, these solutions have very for organizations to use as a starting point little impact in today’s digital world. However, to understand this evolving landscape and by augmenting existing master data with digital familiarize themselves with the appropriate data, organizations are now able to greatly architectural options. expand the view of whatever domain Meet Your Digital Master 40