Challenges Organizations should reconcile investment in traditional MDM to help meet their business needs with digital transformation that makes use of evolving MDM capabilities. Many recent MDM projects have fallen short of delivering on their full potential. There could be several factors behind this, such as: • Implementations can take too long • Creating a data governance framework and cost too much. and measuring and resolving data quality • Project scope is often much too large. issues can be difficult. • Business and IT teams are sometimes poorly • Scaling MDM solutions to deal with the coordinated for achieving the desired end state. volume and complexity of data (especially • Traditional approaches can lag in with increased use of unstructured, keeping up with new technologies. digital data) can be a challenge. • Solutions can delay inclusion of new data sources. Meet Your Digital Master 6