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2020’s meta trend is nothing short of a major realignment of the fundamentals. It’s tempting to misinterpret this as agloomy picture–instead, we think this is a once-in-a- lifetime opportunity to innovate in business models, services and products around new definitions of value. However it plays out from here, one thing is likely: those whoembrace the long-term view–by starting with their impact on the world and society, and the systemic complexity of the world–will emerge as winners. As we launched in December 2019, none of us could have foreseen the pandemic we are now finding ourselves in and the changes we are experiencing. These events have made our 2020 trends more relevant than we envisaged. Copyright © 2020 Accenture. All rightsreserved.

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