WebMe #TechVision Equally significant, enterprises are starting to It’s easy to look at some examples of what’s However, a word of warning is necessary. Just as think about the digital world differently and are happening today and say they were born from early innovation in this space can carry outsized already capturing the new value that’s there. necessity or from companies trying to hop value, it can carry outsized risk as well. Leaders When concerts couldn’t take place in person, onboard a hot trend. But even when these are not just pioneering a new digital future, but a an alternative was invented. A Travis Scott constraints are gone and the novelty wears off new future for human and enterprise interaction, Fortnite concert in April 2020, for instance, had – can we really expect event promoters to stop and many of the rules remain undefined. It is 27.7 million unique attendees – far more than selling tickets when they reach the capacity of critical enterprises take steps to proactively a typical concert venue can accommodate – their in-person venues, when they can be selling shape the “Responsible Metaverse.” and was viewed 45.8 million times, meaning tickets for a virtual experience too? Do we really millions of players logged on to attend multiple think the innovations that have made people’s 62 times over its five-day run. After two years of virtual lives more immersive and real will go not having work meetings happen live, virtual away? The conditions of today’s evolutions are events platform Touchcast launched MCity, an certainly far from what we consider “normal life” enterprise metaverse platform where companies – but people and enterprises won’t unhear can register for a “.metaverse” domain name and the bell of the future. construct a virtual hub where employees can 63 have meetings and collaborate. When people couldn’t socialize face-to-face, the “realness” of their virtual lives and experiences started to matter more. Gucci created The Gucci Garden Experience to sell virtual products, and sold a virtual-only digital twin of a Gucci purse for a 64,65 higher price than its real-world counterpart. Introduction // WebMe // Programmable World // The Unreal // Computing the Impossible 34