WebMe #TechVision 53 Importantly, Web3 also fundamentally changes conferencing, letting users beam in live feeds and activities. Notably, almost everything in the relationship between people and platforms, of their computer screens and use hand tracking Decentraland is an NFT, from virtual real estate to as well as how businesses engage with their and front-facing cameras to type on virtual art to avatar skins, meaning that there’s a secure 51 users and business partners across digital keyboards. The National Basketball Association way to track ownership of these digital assets spaces. For instance, while large platforms could spent the last year building out a platform that and that players can move them throughout still provide demographic data and channels converted video highlights from real-world Decentraland, even across areas developed by 54 of access to customers, businesses would also games into NFTs that fans could collect and different companies. Since the start of 2021, have a brand-new avenue to directly engage trade – the effort generated $600 million in Decentraland’s average number of daily users individual users. Companies could incentivize sales by October 2021 and provided a window has grown tenfold to 18,000, and at the end of more personal access to create better-tailored into one possible future of sports content 2021, Samsung launched their first metaverse experiences, and customers would have the and memorabilia.52 store on Decentraland.55,56,57 comfort of knowing they were the ones in control of the information shared in that relationship. Ultimately though, it seems the maximal value The maximal value of both Similarly, businesses looking to share access of both metaverse and Web3 will depend on between systems, or transact between different the ways in which the two converge with one metaverse and Web3 will metaverses, will need a trusted layer to navigate another. Efforts to reimagine the way data depend on the ways in across those ecosystems. moves through the internet will need a simple which the two converge and intuitive experience to gain widespread For the time being, many of the efforts to adoption, and efforts to make the web with one another. build the new metaverse and Web3 layers to experience more “real” will need an underlying the web are playing out separately, with many data foundation that guarantees trust, safety, novel approaches towards the future. Meta’s and optionality for all involved. The two are ideal metaverse plans are wide and ambitious, and complements, and early examples to unify the one of their early efforts – Horizon Workrooms two are already underway. Decentraland is a – provides the full office experience with user-owned Ethereum-based virtual world where immersive VR environments for workplace users can play, explore, and interact with games Introduction // WebMe // Programmable World // The Unreal // Computing the Impossible 32