The Unreal #TechVision THINGS TO LOOK OUT FOR Bad Actors in the Unreal World Currently, enterprises’ biggest threat to obtaining the advantages of the synthetic world are the actors who leverage it maliciously. 143 In 2020, phishing was on the rise, and 75% transfer the money. The CEO was convinced of organizations globally experienced a phishing by the subtle accent of the voice and its melody. 142 attack. Businesses rely in no small part on What if, in the future, it was a video call in which employee training and awareness to avoid it looked like him too? falling victim, but that will become much more difficult when a threat actor can train GPT-3 Now imagine that a scammer could convincingly on CEO emails to generate text that sounds replicate a business’s brand, with just the right precisely like them. Spear-phishing techniques tone, images, and social media presence. that are currently time-intensive and expensive If customers are duped, they’ll blame the will become cheaper to manufacture and of business – or they won’t become customers in higher quality at scale, putting businesses the first place. It’s not just money on the table; at greater risk. enterprises’ reputations are at stake. In fact, in 2019 a UK-based energy firm CEO According to the FBI, email-based scams alone was scammed out of $243,000 when he was cost businesses more than $2 billion over a called by his parent company’s “boss” – actually five-year period – and the growing believability 144 an AI voice deepfake – and told to immediately of these scams may very well cost them more. Introduction // WebMe // Programmable World // The Unreal // Computing the Impossible 64