The Unreal #TechVision Decision Points: Is your enterprise prepared to take full How are you protecting your organization How will your enterprise shape advantage of unreal world technologies? and your customers from malicious use of the unreal world? the unreal? • Explore the use of synthetic data. Determine how its advantages could • Identify emerging malicious applications of unreal world technologies • Authenticity must become an enterprise-wide priority and a C-suite improve existing data strategies, and the algorithms and AI fueled before they become a systemic risk. Focus on the veracity and responsibility for generative AI. Know that regulations are formative in by them, like improving data set quality, reducing privacy risk, and provenance of the information coming into the organization, like this new territory of the unreal world. Have each of your major enterprise correcting for bias present in historic data sets. potential scams or disinformation, and out of the organization, to ensure functions identify the existing regulations they must adhere to and close • Identify where unreal content like chatbots or AI-generated images, unintended falsehoods aren’t perpetuated. Consider techniques like the the gaps with internal policies that align to company values. These should video, or content could help extend your brand and/or create preferred use of distributed ledger technologies to establish provenance. be reported up to the accountable C-suite leaders who should maintain interactions with customers. Find the ways it can create new avenues • Differentiate your use of unreal world technologies from those of a regular agenda item concerning the impact of AI to their business, and of connection with your customers, improve the quality of their threat actors and build trust with your customers by having a clear how to hold it to a higher standard. experiences, and drive new outcomes. and communicated purpose. Give people the ability to attest to the • Raise the bar on standards, engage in the standards-making processes. • Pilot the use of unreal technologies to augment the enterprise. Enable genuineness of the company and its outputs. For example, protect the Distrust or harm created by a malicious, careless or negligent company employees to leverage them as a partner, enhancing design, simulation, enterprise from malicious impersonation by incorporating verifiable or actor in the unreal world could affect how people will embrace and or decision-making capabilities. identity markers throughout your platforms and content. trust the unreal at large. Look for ways to affect the authenticity of the • Have a plan for how your organization will respond to malicious use of unreal world and hold it to a higher standard. deepfakes or disinformation campaigns against your brand. Explore the • Empower your people to not just ask the tough questions, but find most damaging threat scenarios and build the playbook to respond to the tough answers. Exploring the unreal will have implications across the events and train, train, train. security, marketing, customer relations, R&D, and beyond. It will be critical for the organization to have a consistent approach to decision making around big topics like security, privacy, safety, transparency, and ethical conduct. A useful starting point is to have specific people or groups be accountable to these answers and ensure that there are effective metrics to monitor the ongoing success and effects of any unreal innovations. Introduction // WebMe // Programmable World // The Unreal // Computing the Impossible 71