The Unreal #TechVision THE ANALYSIS The Rise of the Unreal World Recently, the unreal world has gotten a bad rap – and for good reason. It’s maddening to call customer service with necessity to make sense of massive amounts an important question, only for a bot not to of data – to improve business processes, understand your request and refuse to connect enhance the customer experience, and you to a person who could help. It’s irritating ultimately drive better business outcomes. to receive scam calls that now (almost) sound like real people. Not to mention, social media To illustrate, Walmart recently partnered with bots are spouting disinformation, and harmful Google Cloud to build out its AI capabilities 126 deepfake videos are growing exponentially across the business at scale. AI has been 125 infused into demand prediction, inventory in number. management, and supply chain optimization But as AI spawns the unreal world, it is also in a holistic way to better understand the full becoming indispensable to businesses picture of the business. Already, Walmart’s use everywhere. Over the past several decades, of Google BigQuery has improved data it has taken hold and improved with more data, processing time by 23%, and Walmart can now increased computing power, and improvements close its financial books in three days rather than to AI models themselves. While AI used to be a five. In short, the business impact has been huge competitive differentiator, it is now a business – and it sets the foundation for future growth. Introduction // WebMe // Programmable World // The Unreal // Computing the Impossible