Meet Me in the Metaverse Foreword Businesses are racing toward a future very different from the one they were designed to operate in. Are you ready for the metaverse? This question is at the blockchain, digital twins, edge technologies and beyond. reimagine how you will approach your business for heart of our 2022 Technology Vision. Like many emerging As the next evolution of the internet, the metaverse will the next decade – which worlds you will define and technologies, experts differ in how to define it, and there be a continuum of rapidly emerging capabilities, use design, starting now. While we are at the early days of is a great deal of hype being generated. Most of the focus cases, technologies and experiences. And as we evolve the metaverse, it will advance very quickly. If companies is on the consumer applications of the metaverse, and the Metaverse Continuum, we must seize the opportunity don’t act now, they’ll find themselves operating in worlds many dismiss it as a consideration for the future. We have to ensure that it is developed with responsibility at the designed by, and for, someone else. a different view. The metaverse is actionable today, and core. From ownership of data, to inclusion and diversity, leaders must be ready. In this year’s Technology Vision, to sustainability and through to security and personal We look forward to exploring the Metaverse Continuum we present a distinctive and broader perspective that safety, this work must begin now. and our four trends with you as we build the future goes well beyond the current prevailing wisdom: the together, today. Metaverse Continuum. We are on the threshold of a new decade of digital transformation, and at a defining moment for all We see the metaverse as a continuum that spans the leaders. The Metaverse Continuum will transform spectrum of digitally enhanced worlds, realities and how businesses interact with customers, how work business models. It applies across all aspects of business, is done, what products and services companies from consumer to worker and across the entire enterprise; offer, how they make and distribute them, and from reality to virtual and back; from 2D to 3D; and from fundamentally how they operate their organizations. Julie Sweet Paul Daugherty cloud and artificial intelligence to extended reality, Leaders need to step back and fundamentally Chief Executive Officer Group Chief Executive - Technology & Chief Technology Officer Introduction // WebMe // Programmable World // The Unreal // Computing the Impossible 2