TODAY: BUSINESS FUTURES | 52 OPPORTUNITIES The imagination economy It is likely to become easier to build audiences in new markets without establishing a physical will create a highly disruptive presence, and to reach consumers in new ways— environment, with the potential for example, by creating VR kiosks in high-traffic areas such as metro stations. New ways of shopping for young companies to emerge should also create rich data that companies can as dominant players by being use to improve their offerings. For example, the Canadian Tire store, offering a wide range of home the first to understand how XR products, provides consumers with VR so that they experiences can create new kinds can experiment with new designs for their patios.27 of value—perhaps by interacting with other XR experiences. THE WORLD OF REDESIGNING THTHEE I IMAMAGIGINANATIONTION THE AGE OF “TECHNO-POLITICS” LIFE E ECONOMYCONOMY (IN)SECURITY