IMAGINING TOMORROW: BUSINESS FUTURES | 38 OCTOBER 1, 2023 Two themes emerge from the conversation. Their new roles reflect how rapid improvements in healthcare and longevity are transforming industries and society. And most students are excited about their new employer’s offer to help them better control their health, principally with the aid of wearable technologies. The exception is Kelly Borislavov. Kavi Patel smiles and shrugs: “You don’t worry,” she asks her peers, “I don’t think I’d have had many offers “about giving your employer access if I came across as a privacy freak. to your innermost thoughts?” And why wouldn’t I want to take any “I mean, if the IT department monitors all your EEG opportunity to stay healthy?” readouts, they’ll see if you’re annoyed when you “I love my virtual personal assistant reminding me receive an e-mail from your boss. Or thrilled when to drink and take regular breaks. My employer has a an attractive co-worker invites you for a coffee.” wellness avatar that, if I enable access to my medical history and genetic code, will give me incredibly precise, personal medical advice.” THE WORLD OF REDEREDESIGSIGNNIINNGG THE IMAGINATION THE AGE OF “TECHNO-POLITICS” LILIFEFE ECONOMY (IN)SECURITY