TODAY: BUSINESS FUTURES | 35 OPPORTUNITIES Greater longevity and For example, in 2016 Apple acquired Gliimpse, a startup that had built a personal health data platform that enables Americans 22 health consciousness could to collect, personalize, and share their health data. Together present opportunities to with Apple’s CareKit open-source platform, HealthKit app, Apple Watch and iPhone, the company is establishing an end-to-end redesign products and experience for consumers. services in a wide range If the ethical and privacy challenges can be met, many companies of industries. For will be able to improve productivity and safety through wearables in the workplace. For example, wearables with EEG sensors can technology companies, be used to monitor brain activity and help employees with time management by suggesting the best moments to focus there is significant on difficult problems. potential to create value Technologies that enhance cognitive and physical performance by extracting insights should also enable companies to benefit more from loyal and experienced older employees whose productivity might otherwise from health data that decline with age. Elon Musk’s company, Neuralink, is hoping to create devices that can be implanted in human brains. This digital currently exists in silos. layer for human brains could significantly boost intelligence and ultimately create brain-to-brain knowledge networks.23 THE WORLD OF REDEREDESIGSIGNNIINNGG THE IMAGINATION THE AGE OF “TECHNO-POLITICS” LILIFEFE ECONOMY (IN)SECURITY