IMAGINING TOMORROW: BUSINESS FUTURES | 61 BUSINESS IMPLICATIONS What does this mean for your business? Fast, reliable connectivity will Organizations will reassess become the defining issue their real estate portfolio, in making extended reality e.g., a clothing retailer shifting experiences successful from stores and warehouses to VR pop-ups Companies will need to Organizational culture proactively consider their will be strengthened by responsibilities toward ethical shared virtual experiences issues, such as addiction, that arise in the VR economy THE WORLD OF REDESIGNING THTHEE I IMAMAGIGINANATIONTION THE AGE OF “TECHNO-POLITICS” LIFE E ECONOMYCONOMY (IN)SECURITY