IMAGINING TOMORROW: BUSINESS FUTURES | 40 OCTOBER 1, 2023 For older generations, who did not grow up using Abiodun notes that proving you are fit to apps and devices to track everything from their do a job is not a new phenomenon. Aircraft calorie intake to sleep patterns, the workplace engineers, he points out, have always accepted wearables trend has been more of a culture shock. the need for regular physical checks. “What’s Oyibo Abiodun, Associate Professor of Productivity changed with the so-called new Taylorist and Privacy at MIT, notes that opting out is revolution—a technologically driven boom in becoming more frowned upon. “A few maverick measurement similar to that of the 1920s—we’re Wall Street traders, for example, still refuse to have becoming so much better at analyzing employee their hormone levels tracked. But the data are so health data in ways that can significantly impact clear about the link between spiking testosterone a company’s bottom line. That’s especially true and excessive risk taking that most welcome the with older workers. Traditionally, productivity monitoring as a way to do a better job.” declined with age. Now, companies can do a lot to arrest decline, with exoskeletons, for example, or testing employees’ alertness each morning and giving them personalized nootropics (cognitive enhancing drugs).” THE WORLD OF REDEREDESIGSIGNNIINNGG THE IMAGINATION THE AGE OF “TECHNO-POLITICS” LILIFEFE ECONOMY (IN)SECURITY