BUSINESS FUTURES | 6 A: Business Futures is an analytical approach that aims to combine insights from data-driven forecasts with speculative storytelling to hone practical decision making about the future (see Our Approach on p.82 and meet the Advisors who helped shape our Futures on p.84). In the pages that follow, we present four key business futures out of the many possible scenarios that we envisioned using this approach. For each future, we explore a story from 2023—a fictional but plausible version of the issues that will affect the business environment if the trends we observe now continue to collide. By engaging in imaginative thinking that is grounded in horizon scanning and text analytics, corporate executives will be better prepared to anticipate the future from multiple new perspectives—and more able to lead their companies to success. THE WORLD OF REDESIGNING THE IMAGINATION THE AGE OF “TECHNO-POLITICS” LIFE ECONOMY (IN)SECURITY