TODAY: BUSINESS FUTURES | 69 CHALLENGES Growing security concerns These concerns may dissuade businesses from embracing some important opportunities. Open may create the risk of a large- source and collaborative culture can spur innovation scale social backlash against and improve user experience by opening their product life cycle to a wider range of contributors, platforms that are perceived such as third-party developers and customers. to be insecure. For example, the Android system is both praised by users for the convenience of having a variety of free apps available through its app store, and criticized for how many of those apps are poor quality or malware. However, security concerns might stop organizations from tapping into those opportunities. THE WORLD OF REDESIGNING THE IMAGINATION TTHHE AE AGGE OE OFF “TECHNO-POLITICS” LIFE ECONOMY ((IINN))SESECUCURITRITYY