Underpinning this new human+ capacity is data and, by extension, the tools and analytics that convert data into meaningful and actionable insights and innovations. New approaches to data management and new tools change how employees spend their time. AI systems and machine learning provide sales teams with recommended next-step actions when interacting with customers and, increasingly, directly with consumers. Data analytics optimize routes and schedules, thereby freeing one day a week for sales teams to focus on what they do best: selling. Big data analytics optimize time spent on marketing, assortment planning and sales forecasting by bringing together information from large, integrated data sets.